{"id":3811,"date":"2025-11-27T10:49:48","date_gmt":"2025-11-27T10:49:48","guid":{"rendered":"https:\/\/nish.wales\/?p=3811"},"modified":"2025-11-27T11:17:38","modified_gmt":"2025-11-27T11:17:38","slug":"imersifi-from-swansea-university-to-global-innovation","status":"publish","type":"post","link":"https:\/\/nish.wales\/en\/2025\/11\/27\/imersifi-from-swansea-university-to-global-innovation\/","title":{"rendered":"Imersifi: From Swansea University to Global Innovation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Entrepreneurship in South Wales continues to thrive, driven by a strong innovation ecosystem and the support offered through Welsh universities and government programmes. A powerful example of this success is <a href=\"https:\/\/imersifi.com\/\">Imersifi<\/a>, a <a href=\"http:\/\/swansea.ac.uk\">Swansea University<\/a>\u2013based immersive technology company and proud member of the National Institute for Sport &amp; Health.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co-founders <a href=\"https:\/\/www.linkedin.com\/in\/joecharman\/\">Joe Charman<\/a> and <a href=\"http:\/\/linkedin.com\/in\/jack-bengeyfield\/?skipRedirect=true\">Jack Bengeyfield<\/a> began their entrepreneurial journey while studying at Swansea University. Today, they operate two successful ventures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pilot Plus<\/strong> which creates highly detailed 3D airport replications for flight simulation<\/li>\n\n\n\n<li><strong>Imersifi<\/strong> which specialises in virtual reality (VR) training and educational tools for enterprise clients across the world<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While completing a Master\u2019s degree in VR, Joe and Jack discovered the transformative potential of immersive technologies. This exposure inspired them to launch Imersifi with a mission to design bespoke VR experiences that enhance training, safety, and education across sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their early progress was accelerated by strong institutional support from Santander\u2019s Enterprise Award, which provided funding to allow the founders to pursue the business full-time immediately after graduation, without needing to enter traditional graduate schemes. They also won the <a href=\"https:\/\/hwb.swansea.ac.uk\/employability-enterprise\/student-enterprise\/be-involved-in-our-events\/enterprise-big-pitch\/\">Big Pitch<\/a> competition in 2018, which allowed the team to purchase advanced equipment and expand into new markets and secure higher-profile clients, as well as ongoing enterprise support from Swansea University\u2019s enterprise team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although Joe and Jack originally established operations in Bristol, they soon realised that Wales offered greater opportunities for growth. The Welsh Government\u2019s business support and the collaborative ecosystem surrounding Swansea University made Wales the ideal place for them to expand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move strengthened connections within the region\u2019s technology, research, and enterprise communities, particularly important for businesses working in high-growth areas such as VR, simulation, and digital innovation. Being a member of NISH allows them to access further collaboration, networking and research opportunities to grow their ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joe and Jack emphasise that success doesn\u2019t always start with large investment rounds. Instead, they encourage entrepreneurs to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Work hard<\/strong>: Reinvest profits into the business to build sustainable growth.<\/li>\n\n\n\n<li><strong>Leverage your local network<\/strong>: Universities, mentors, family, and peers can play a vital role in getting ideas off the ground.<\/li>\n\n\n\n<li><strong>Nurture your creativity<\/strong>: Explore ideas, experiment early, and remain open to new possibilities.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Their journey demonstrates how ambition, innovation, and the right networks can help founders build their ideas into globally recognised businesses.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" title=\"YouTube video player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9mPAxZaBcaY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Entrepreneurship in South Wales continues to thrive, driven by a strong innovation ecosystem and the support offered through Welsh universities and government programmes. A powerful example of this success is Imersifi, a Swansea University\u2013based immersive technology company and proud member of the National Institute for Sport &amp; Health. Co-founders Joe Charman and Jack Bengeyfield began [&hellip;]<\/p>\n","protected":false},"author":190346150,"featured_media":3815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1367],"tags":[1369,1368,1370],"class_list":["post-3811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-innovation","tag-research","tag-technology"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfwlnl-Zt","jetpack-related-posts":[{"id":674,"url":"https:\/\/nish.wales\/en\/2024\/04\/17\/case-study-revolutionising-immersive-technology-for-education-and-training\/","url_meta":{"origin":3811,"position":0},"title":"Case Study: Revolutionising Immersive Technology for Education and Training\u00a0","author":"meganchick1","date":"17th April 2024","format":false,"excerpt":"Imersifi are a talented team of developers based in Swansea, Wales, made up of Swansea University graduates Jack Bengeyfield and Joe Charman. 7.5m jobs are expected to be enhanced by Virtual Reality (VR) by 2025, with an expected $294bn boost to global GDP from immersive tech by 2030. By harnessing\u2026","rel":"","context":"In &quot;Case Study&quot;","block_context":{"text":"Case Study","link":"https:\/\/nish.wales\/en\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress.png?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress.png?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress.png?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress.png?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress.png?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1734,"url":"https:\/\/nish.wales\/en\/2024\/10\/09\/case-study-transforming-medical-training-with-cutting-edge-immersive-technology\/","url_meta":{"origin":3811,"position":1},"title":"Case Study: Transforming Medical Training with Cutting-Edge Immersive Technology\u00a0","author":"meganchick1","date":"9th October 2024","format":false,"excerpt":"Swansea University\u2019s Simulation & Immersive Learning Centre (SUSIM) is a pioneering hub in Wales, spearheading advancements in medical education through the world\u2019s largest installation of immersive wall technology. Since opening in September 2023, SUSIM has offered a transformative approach to training, blending virtual reality (VR), advanced simulation suites, and gamification\u2026","rel":"","context":"In &quot;Case Study&quot;","block_context":{"text":"Case Study","link":"https:\/\/nish.wales\/en\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/10\/Wordpress.png?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/10\/Wordpress.png?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/10\/Wordpress.png?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/10\/Wordpress.png?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/10\/Wordpress.png?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1130,"url":"https:\/\/nish.wales\/en\/2024\/05\/22\/scholarship-opportunity-to-explore-virtual-reality-exposure-therapy-for-harmful-gambling\/","url_meta":{"origin":3811,"position":2},"title":"Scholarship Opportunity to Explore Virtual Reality Exposure Therapy for Harmful Gambling","author":"meganchick1","date":"22nd May 2024","format":false,"excerpt":"Swansea University has launched a fully-funded PhD scholarship to research the effectiveness of Virtual Reality (VR) exposure therapy in treating Gambling Disorder (GD). Gambling Disorder (GD) is diagnosed when an individual endorses at least four of the following criteria within the past year: Preoccupation with gambling Need to gamble with\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/nish.wales\/en\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/05\/Wordpress-Featured-Image-3.png?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/05\/Wordpress-Featured-Image-3.png?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/05\/Wordpress-Featured-Image-3.png?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/05\/Wordpress-Featured-Image-3.png?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/05\/Wordpress-Featured-Image-3.png?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":518,"url":"https:\/\/nish.wales\/en\/2023\/11\/21\/swansea-university-to-develop-world-first-research-and-innovation-living-lab\/","url_meta":{"origin":3811,"position":3},"title":"SWANSEA UNIVERSITY TO DEVELOP WORLD-FIRST RESEARCH AND INNOVATION \u201cLIVING LAB\u201d","author":"meganchick1","date":"21st November 2023","format":false,"excerpt":"Swansea University is set to develop a world-first research and innovation environment that harnesses 5G infrastructure to improve population health and wellbeing, with the award of a \u00a32.58M project that will create a \u201cliving laboratory\u201d in the Swansea Bay City Region. This \u201cliving lab\u201d, will support innovation of original device\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/nish.wales\/en\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Hilary-Clinton-Vodafone.webp?fit=1200%2C567&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Hilary-Clinton-Vodafone.webp?fit=1200%2C567&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Hilary-Clinton-Vodafone.webp?fit=1200%2C567&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Hilary-Clinton-Vodafone.webp?fit=1200%2C567&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Hilary-Clinton-Vodafone.webp?fit=1200%2C567&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":644,"url":"https:\/\/nish.wales\/en\/2024\/04\/16\/swansea-bay-city-deal-digital-infrastructure-scholarship-opportunities\/","url_meta":{"origin":3811,"position":4},"title":"Swansea Bay City Deal Digital Infrastructure Scholarship Opportunities","author":"meganchick1","date":"16th April 2024","format":false,"excerpt":"We are pleased to announce three, fully-funded PhD studentships available for 2024\/2025. The projects will be aligned to the Swansea Bay City Deal (SBCD) Digital Infrastructure project that is part of NNIISH.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/nish.wales\/en\/category\/news\/"},"img":{"alt_text":"National Network for Innovation in Sport & Health base at Swansea University","src":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress-Featured-Image.png?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress-Featured-Image.png?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress-Featured-Image.png?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress-Featured-Image.png?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2024\/04\/Wordpress-Featured-Image.png?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2876,"url":"https:\/\/nish.wales\/en\/2025\/04\/24\/swansea-university-and-vodafone-strengthen-partnership-with-new-collaboration-agreement\/","url_meta":{"origin":3811,"position":5},"title":"Swansea University and Vodafone strengthen partnership with new collaboration agreement","author":"meganchick1","date":"24th April 2025","format":false,"excerpt":"NISH members Swansea University and Vodafone have taken their collaboration to the next level with the signing of a new collaboration agreement and the leasing of office space in the University\u2019s cutting-edge Institute of Life Sciences (ILS). This latest milestone builds on their initial partnership announced in November 2023, which\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/nish.wales\/en\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2025\/04\/Wordpress-7.png?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2025\/04\/Wordpress-7.png?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2025\/04\/Wordpress-7.png?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2025\/04\/Wordpress-7.png?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2025\/04\/Wordpress-7.png?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nish.wales\/wp-content\/uploads\/2025\/11\/Wordpress-1-1.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/posts\/3811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/users\/190346150"}],"replies":[{"embeddable":true,"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/comments?post=3811"}],"version-history":[{"count":5,"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/posts\/3811\/revisions"}],"predecessor-version":[{"id":3817,"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/posts\/3811\/revisions\/3817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/media\/3815"}],"wp:attachment":[{"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/media?parent=3811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/categories?post=3811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nish.wales\/en\/wp-json\/wp\/v2\/tags?post=3811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}